If you’re looking for a Sydney digital marketing agency, the process of choosing one can be intimidating. There are so many options out there and it can be difficult to know who to trust. It’s important to choose a partner that will not only provide your business with the services it needs but also fit […]
What is neuromarketing? Neuromarketing is an emerging science that has been gaining momentum in recent years as technology has advanced. Neuromarketing is the study of marketing, advertising and branding from a neuroscience perspective. The goal of neuromarketing is to design products that appeal to the emotional part of our brain by triggering certain chemicals such […]
Analytics are hugely important when it comes to digital marketing and understanding your customers. However, sometimes it can be difficult to decipher the massive amount of data available. In this blog post, I’m going to walk you through the different types of data available and how you can use them effectively to understand your customers. We’ll also look at some examples of great practices you can use straight away!
I couldn’t help but question the ethics of marketing with the recent Black Friday Sales. My inbox piled up with Friday Black Sales and Monday Cyber offers, tempting me with many one-liners, like: 1 day until Friday black sales. Cyber Friday. 25% off everything online. 25-60%…
So you know you should be conducting customer research and using the findings to supercharge your marketing campaigns. But what sort of questions should you ask to make sure you get amazing insight that you can use to improve your ads, website, landing pages, emails and…