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Employer Brand Pillars 2023

5 Key Pillars for Building a Powerful Employer Brand Through Content Marketing

A well-crafted employer branding strategy can make all the difference in attracting and retaining the best talent for your organisation. One of the most effective ways to build and promote your employer brand is through carefully curated and engaging content. Here we explore the five key pillars for building a powerful employer brand through content, […]

b2b content marketing youtube ads

YouTube Ads: The Missing Piece in Your B2B Content Marketing Puzzle

B2B marketers are continually searching for the most impactful and cost-efficient ways to reach their target audience. And while many have been quick to embrace the power of social media platforms such as LinkedIn, Facebook, and Twitter, many are overlooking a critical component of their content marketing plan: YouTube. Here at Eloquent we believe that […]

February 1, 2023  in  Video Marketing
b2b-content-marketing-agency-behavioural-sydney

B2B Content Marketing Gets Personal with Behavioural Tactics

Behavioural marketing is a powerful and data-driven approach that leverages insights into consumer behaviour to inform and shape marketing strategies. It is a discipline that has gained significant popularity in recent years, with businesses across all industries adopting it to improve their marketing outcomes. In this article, we will explore the advantages of using behavioural […]

February 1, 2023  in  B2B Digital Marketing
Full Service Digital Marketing Agency

7 Benefits of Working with a Full Service Digital Marketing Agency

Are you considering hiring a full service digital marketing agency to help grow your business? If so, this blog is for you. Here we discuss the 7 key benefits of working with a full-service digital marketing agency and how they can help your business succeed. By the end of this blog, you’ll better understand why […]

January 6, 2023  in  Content Marketing
How to hire a digital marketing agency

How To Hire A Digital Marketing Agency

As a marketer, you know the importance of having a strong digital presence. But with so many digital marketing agencies out there, you are probably asking yourself “How to hire a digital marketing agency?” It’s crucial to find an agency that understands your audience, works in a collaborative and transparent manner, and has the experience […]

January 6, 2023  in  Marketing Strategy
2023 marketing strategy

Build Your 2023 Marketing Strategy: A Practical Step-by-Step Guide

Are you a marketer looking to up your game in 2023? A well-crafted 2023 marketing strategy can mean the difference between success and mediocrity (or even failure). But where do you even start? We’ve put together a step-by-step guide to help you craft a 2023 marketing strategy that will set you up for success. From […]

January 5, 2023  in  Marketing Strategy
Influence In Marketing

The Six Principles Of Persuasion: How to use Cialdini’s “Influence” To Win Customers

In his book “Influence: The Psychology of Persuasion,” Dr. Robert Cialdini shares six key principles of persuasion that can be applied to marketing efforts in order to more effectively influence and persuade potential customers. These principles, which include reciprocation, authority, scarcity, consistency, liking, and social proof, are based on years of research and are designed […]

December 31, 2022  in  Marketing Strategy
Emotional marketing agency

5 Tips for Creating Emotionally Engaging Marketing Campaigns

Marketing is about more than just selling products or services – it’s about creating emotional connections with your audience. When done well, emotionally engaging marketing can create lifelong customers who are invested in your brand and passionate about what you offer.  But how do you create marketing campaigns that spark emotion and drive real results? […]

December 31, 2022  in  Marketing Strategy
Eloquent Content Marketing Agency Sydney

The Ultimate 2023 Guide to Content Marketing: Tips, Strategies, and Best Practices

Welcome to the ultimate guide to content marketing! If you’re reading this, chances are you’re already familiar with the basics of content marketing – creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – but you’re looking to take your content marketing efforts to the next level. Or […]

December 26, 2022  in  Content Marketing
Eloquent Marketing Agency

Why Choose Eloquent as Your Trusted Marketing Agency Partner?

If you’re a senior marketer, you know how important it is to have a reliable and effective marketing agency on your team. A good marketing agency can help you reach your business goals, increase brand awareness, and drive sales. So, if you’re considering working with a marketing agency, it’s essential to choose the right partner. […]

December 26, 2022  in  Content Marketing