Latest News & Updates
5 Ways AI Can Make Your Digital Marketing 5x More Effective
Artificial intelligence is quickly becoming a game-changing commodity in marketing. The technology behind it is improving dramatically and its uses are growing more varied and diverse than ever before. This article takes a look at some ways that this technology can be applied to various marketing tasks, including ad targeting, personalisation, SEO enhancement and automated reporting.
Make better marketing decisions by mapping your digital analytics to your buyer journey
Analytics are hugely important when it comes to digital marketing and understanding your customers. However, sometimes it can be difficult to decipher the massive amount of data available. In this blog post, I'm going to walk you through the different types of data available and how you can use them effectively to understand your customers. We’ll also look at some examples of great practices you can use straight away!
The Busy Marketer's Guide To Content Promotion
Content promotion, done right, is all about putting yourself directly in front of engaged eyeballs. And the more clear steps you have in place, the better chances you have of that happening. This blogs shares a few key steps to maximising the value of your content marketing by taking a thorough approach to content distribution.
