In his book “Influence: The Psychology of Persuasion,” Dr. Robert Cialdini shares six key principles of persuasion that can be applied to marketing efforts in order to more effectively influence and persuade potential customers. These principles, which include reciprocation, authority, scarcity, consistency, liking, and social proof, are based on years of research and are designed […]
Marketing is about more than just selling products or services – it’s about creating emotional connections with your audience. When done well, emotionally engaging marketing can create lifelong customers who are invested in your brand and passionate about what you offer. But how do you create marketing campaigns that spark emotion and drive real results? […]
What is neuromarketing? Neuromarketing is an emerging science that has been gaining momentum in recent years as technology has advanced. Neuromarketing is the study of marketing, advertising and branding from a neuroscience perspective. The goal of neuromarketing is to design products that appeal to the emotional part of our brain by triggering certain chemicals such […]
Neuromarketing can help you design a more compelling website that will be more successful in connecting and converting your ideal customer. Discover key principles that help improve your website conversions.
Neuromarketing Helps Us Understand Emotional Responses Of Website Users Neuromarketing is an emerging science which has been gaining momentum in recent years as technology has advanced. Neuromarketing is the study of marketing, advertising and branding from a neuroscience perspective. The goal of neuromarketing is to design products that appeal to the emotional part of our […]