The 4 Roles That Every Successful Marketing Team Needs

By Sean Withford - October 11, 2019

Every marketing team needs these four people:

A STORYTELLER

Someone that can emotionally create a connection between your audience and your offer.

Typical roles & responsibilities: Brand strategy, content strategy, copywriting

A SCIENTIST

A technical genius that tests assumptions and hypotheses through experiments.

Typical roles & responsibilities: Conversion rate optimization, SEO, data and analytics, paid traffic management, marketing automation, marketing technology, etc.

AN ARTIST

The ability to engage with people through creative mediums.

Typical roles & responsibilities: Graphic design, website design, videography and video editing, social posts, sales and marketing collateral creation, landing page design, etc.

A BRICKLAYER

They get stuff done, brick by brick by brick. The critical role of methodically putting all the pieces together. Highly practical and very determined, nothing gets built without them!

Typical roles & responsibilities: Marketing Project Manager, Marketing Manager, Marketing Coordinators, Marketing Executives

So, what profile are you?

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