The 4 Roles That Every Successful Marketing Team Needs

Every marketing team needs these four people:



  • Someone that can emotionally create a connection between your audience and your offer.
  • Typical roles & responsibilities: Brand strategy, content strategy, and copywriting.



  • A technical genius that tests assumptions and hypotheses through experiments.
  • Typical roles & responsibilities: Conversion rate optimisation, SEO, data and analytics, paid traffic management, marketing automation, marketing technology, etc.



  • The ability to engage with people through creative mediums.
  • Typical roles & responsibilities: Graphic design, website design, videography and video editing, social posts, sales and marketing collateral creation, landing page design, etc.



  • They get stuff done, brick by brick by brick. The critical role of methodically putting all the pieces together. Highly practical and very determined, nothing gets built without them!
  • Typical roles & responsibilities: Marketing Project Manager, Marketing Manager, Marketing Coordinators, and Marketing Executives.


So, what profile are you?


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Sean Withford About the author