Omnipresence Strategy - How You Can Be Everywhere That Your Ideal Customers Are

By Sean Withford - October 02, 2019

B2B marketers, #sales leaders and stick-figure lovers - this video is for you!

This is the tactic that is crushing it for our clients at the moment - so much so that I don't really want to share it ;-)

This approach works really well if you have a defined target audience of specific prospects you want to sell your solutions into.

How our omnipresence
#marketing strategy works:

👉 Get a list of your ideal prospects
👉 Upload them as a custom audience into the relevant ad platforms
👉 Target them with high-value content across multiple platforms
👉 Follow them up with some one-to-one email outreach (you can use some smart automation here)
👉 Follow it up with calls if they haven't responded to your 1-to-1 email outreach

It works because:
✅ You are everywhere they are
✅ The tight audience targeting means no wastage of your advertising budget
✅ Your email outreach and calls are going to EXACTLY the same people that have been seeing your marketing over the last few weeks / months.

This close alignment of sales and
#digitalmarketing and virtually no ad spend wastage is why I love this strategy.

Useful? Questions? Let me know below!

 

 

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