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B2B marketers, sales leaders and stick-figure lovers – this video is for you!

This is the tactic that is crushing it for our clients at the moment – so much so that I don’t really want to share it.

This approach works really well if you have a defined target audience of specific prospects you want to sell your solutions into.

How our omnipresence marketing strategy works:

• Get a list of your ideal prospects
• Upload them as a custom audience into the relevant ad platforms
• Target them with high-value content across multiple platforms
• Follow them up with some one-to-one email outreach (you can use some smart automation here)
• Follow it up with calls if they haven’t responded to your 1-to-1 email outreach

It works because:

• You are everywhere they are
• The tight audience targeting means no wastage of your advertising budget
• Your email outreach and calls are going to EXACTLY the same people that have been seeing your marketing over the last few weeks / months

The close alignment of sales and digital marketing, and virtually no ad spend wastage is why I love this strategy.

Want more from your digital marketing? Click here to sign up for our free training on how you can Predictably Get New Customers Using This Step-By-Step Approach To Digital Marketing.

In the training you will learn:

• The consistently overlooked marketing tactic you can start using today in your business to reliably generate new customers.
• How one simple change to your approach can result in qualified customers actively booking time in your sales team’s calendars.
• The sales psychology framework (that I guarantee you haven’t used before) that will explore you marketing performance.