The Importance of the hook
A successful hook takes considerable work, but the reward is significant when done correctly. The goal is to create a hook that drives traffic to your site by assisting a large number of people. Hundreds of bloggers link to it, and individuals send emails to tell their friends about it, so word of mouth spreads like wildfire. In conversations, a good hook is mentioned as the accepted manner of getting something done – as the best answer to a problem. To generate more traffic to your website, here are the 5 best hooks to engage your prospects.
1. Start with an interesting fact
Research states that website viewers will spend 80% of their time looking at the site above the fold, and they won’t scroll down to read more once seeing that blog title and introduction unless your blog post has a good hook.
A hook creates curiosity and is a handy tool to encourage readers to continue on reading the blog to learn more. Readers are engaged by educational information and interesting facts. We recommend you use an interesting fact as a hook where you can.
Using an interesting fact as your hook can:
- Arouse curiosity
- Have your prospects see you as a reliable source
- Make your blog posts a valuable learning resource
2. Asking a relatable question
Not getting enough blog engagement?
Asking a relatable question can get a reaction out of your prospects. Looking at it through their perspective will make them feel understood. Asking questions can help to spark discussion with prospects, and make them feel comfortable to share their experiences.
The relatable question hook is a way to address a need of your prospect, showing that you understand the problem they may be facing and you’re going to help them with the solution in the blog post. Also, many search engine queries are questions, people often use the words, ‘why’ or ‘how’ in the google search bar, so even using a relatable question as a headline saying, “Why aren’t I getting enough blog engagement” can intrigue potential customers and help you rank in search engine results.
You can even draw inspiration from your customers’ frequently asked questions to come up with topic ideas for your blog.
Relatable questions can:
- Make your prospects feel understood
- Spark discussion
- Intrigue potential customers
- Address your prospects issues and provide a solution
3. A brief explanation
Before asking that rhetorical question hook, make sure the reader understands what you’re talking about. A brief explanation of what you’ll be offering on your blog post will make things clear to your reader and motivate them to read on further. Brief explanations should be short and concise. Keeping it simple and understandable, and getting straight to the point should be a priority whilst writing a blog for your website.
4. Delivering on your promise
‘You’re going to learn the 5 best hooks to increase audience engagement for your blog posts.’
When delivering your promise, you’ll need to identify your reader’s problem then promise a solution to that problem, which will be revealed in the blog post. Everyone wants to get something out of a blog post and that’s what your prospects would think before reading it. Starting your promise with, “you’re going to” will make your prospects feel like they’re going to get what they want and that kind of hook is reassurance to the promise you will deliver to offer the solution.
You may be thinking cliffhangers are more for stories, but they can work well with business and sales related blog posts.
Cliffhangers can arouse curiosity, make a promise and raise an interesting question. Here are three examples that display business related cliff hanger hooks:
- Captivating business readers doesn’t need to be so hard (The promise)
- I admit I was wrong (Arouse curiosity)
- How can business writing be as gripping as a detective novel? (The question)
If you’re interested in creating effective content creation contact us here.