Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Highly valuable and actionable content marketing should be at the core of your digital marketing strategy. Instead of promoting your products and services, you are being truly valuable and useful to your ideal customers, helping to educate, entertain, and inform your prospects. If you are looking for the best digital marketing agency to help develop your content marketing strategy then we can help. Our team of digital marketing experts are based in Sydney and Melbourne, and work with customers all over Australia and Asia.

If you want your content marketing strategy to be effective, you need to first define your business's goals and objectives. You must then determine the core audience persona that you will need to influence for your content marketing to be effective. Your audience persona should clearly outline the challenges and desires of your ideal customer, the data they might need to make a decision, and any doubts they might have that need to be overcome before they will be willing to make a purchase. Next you must define the audience buyer journey that your customer will move through from an awareness, consideration and decision stage, answering their questions for each phase of the journey and moving them through to educate them towards a purchase decision. Finally, a strong content marketing strategy that will supplement your digital marketing considers all of the core elements of promoting your content to the right audience at the right time. This will include social media, email marketing, paid traffic, partner marketing, and organic website traffic to effectively promote your content.

The purpose of content marketing is to attract and acquire new leads for your business. It can be a powerful tool to grow your business because you're providing valuable information to your prospects and customers and creating awareness of what you have to offer. The key is to consistently provide high-quality content that helps your audience solve problems, avoid problems, or makes their lives easier in some way. Then, through that content, you have the opportunity to introduce yourself as an expert in your field. Content marketing also builds trust with your audience because you are providing them with information they find valuable. If they find the information helpful, they will begin to look at you as a resource for them. This is where it can lead to more sales down the road if you have provided enough value to the customer. Eloquent is a specialist digital marketing agency based in Sydney, and we have a team of content marketing experts that can help you grow your business through using digital marketing to acquire more leads.

Creating professional content is only the first step. A robust and well executed content distribution strategy is key to a successful digital marketing campaign. For every hour you spend on content marketing you need to spend at least an hour promoting it. This includes publishing your content, finding ways to market it and responding to feedback. There are lots of ways to promote your content such as social media, email marketing, your website, and paid traffic campaigns. At Eloquent our team of digital marketing experts have a thorough content promotion process to ensure every piece of content that we promote has the best chance of reaching your ideal customer.

Measuring success is a critical component of any marketing campaign. But it can be tricky to measure the success of a content marketing campaign. The key is to use a variety of different metrics, and also to keep in mind that content marketing isn't about delivering a single piece of content once and then dropping it into the void. Instead, you need to think about content as an ongoing process that should be measured on a variety of levels: Reach: Did you reach your intended audience? You can do this by tracking site traffic or other metrics that represent your audience. You can also ask your audience members directly — both through tools like SurveyMonkey and through social channels — how they heard about your campaign and what they think of it. This allows you to track sentiment and find out if people really know what you're doing and whether they understand the type of information you're providing. Content quality: You should always be thinking about the quality of your content — not just whether people are reading it, but whether they're retaining the material and sharing it with others. Consider using tools like Google Analytics to track page views and bounce rates, which tell you how much value readers are getting from the material. Effective content marketing campaign measurement is a core element of success that the team at Eloquent implement in every digital marketing campaign to help you be more successful.