Branding Services

Visual Brand Identity & Brand Design

We help you develop a brand that your customers will love

Brand research is about building a deep understanding of your customers and potential customers, and uncovering the insights that will lay the foundation for your brand's development.

We’re creative strategists, design geeks and digital experts whose passion is to continuously push brands forward. We specialise in brand development and visual identity systems, strategic marketing, content creation and overall design excellence.

Eloquent is a human-centric brand consultancy specialising in neuromarketing technology and persuasive messaging. We create brands that connect emotionally with people.

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What Makes Us Different

We create brands that emotionally connect with people.

By understanding your customers wants, needs, aspirations and fears, we are able to help you position your brand as the perfect solution to help them achieve their goals. We combine this with advanced neuromarketing technology to test and refine each creative concept with your target audience by measuring their emotional response.

  • Emotion Driven Design
    that is proven to resonate with your customers
  • Creative Strategy that helps your brand capture attention and stand out in a noisy market
  • Memorable Branding that forms a lasting impression on your audience's subconscious
  • Create advocates by providing content for your most loyal customers to share

Our Unique Approach

Brand Design Process

1. Audience Insights

We help you build a deeper understanding of why your customers take action through our unique Customer Mindset Mapping process, developed in conjunction with a behavioural psychologist.

2. Concept Neuro Testing

We develop brand and design concepts based on our audience insights, and then test these concepts with your ideal audience using advanced neuromarketing technology.

3. Build Your Brand

We have a team of direct response copywriters, and industry subject matter experts, to ensure that you are delivering consistently excellent content.

Branding Services

Full range of branding services

We are able to support you in creating a wide range of content to help you meet your goals including:

  • Logo Design
  • Visual Brand Identity
  • Brand Messaging
  • Product Naming
  • Website Design
  • Brand Guidelines
  • Concept Testing
  • Packaging

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

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Branding Challenges

Does this sound familiar?

Developing a new brand or re-developing an existing brand can be a very challenging process.

There's often a lot of pressure to make the right decision and everybody has a different opinion, which can often leave you feeling a little lost and unsure which direction to take.

We provide you with peace of mind by developing your brand so that it emotionally appeals to your customer. We do this by developing concepts based on customer interviews and then testing each concept using state of the art neuromarketing technology to asses your customers emotional response.

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Testimonials

Trusted & Loved by The World's Best

Kelsey Stevenson

"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."

Kelsey Stevenson

Head Of Marketing, AIPM

Eloquent digital marketing agency testimonial
Louise Vigar

I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."

Louise Vigar

Network Marketing Manager - Bentleys

Eloquent digital marketing agency testimonial
Matthew Garvey 

"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad  I finally took the step and starting working with Eloquent."

Matthew Garvey 

Director - Four Corners Migration

Eloquent digital marketing agency testimonial

Branding Services

How we use psychology and science to develop your brand

Eloquent uniquely combines customer insight, behavioural psychology and neuromarketing to help you develop a brand that truely resonates with your audience.

Our team of branding experts help bring your brand to life by developing creative concepts and messaging designed to appeal to your audience. We then take a science based approach to help you know with certainty that your brand connects with your audience on an emotional level.

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Branding Resources

Branding Advice, Insights & Training

Resources

Advice, Insights, Training and Tools You Can Use

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

Lets Talk

Some Of Our Past & Present Clients

Experienced Partners With B2B & Professional Services Organisations

Answers to

Frequently Asked Questions

Are you curious about the best approach for launching your new product or service? Do you feel like your brand needs a refresh as it's looking tired and a little dated? As a specialist branding and design agency based in Sydney and Melbourne with clients all over Australia and Asia, we can help.

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How much does a branding agency charge?

It can vary a lot depending on your size and the level of output and direction that you require. A branding agency can do a lot of things to help you, from judging your current performance with all the available data about your audience, to testing new audience segments for their potential, to creating an overall strategic brand plan for your business. Every solution can be bespoke as sometimes its a workshop, a naming project, a full audience insight work including neuromarketing research, to full brand overhauls including brand, positioning, taglines, brand guidelines, imagery, fonts, and product and service recommendations. There is no single price to expect to pay for engaging a branding agency. Here at Eloquent we are committed to being upfront and transparent about our pricing and we will work with you to put together a package of deliverables that meets your budget and requirements before we decide together to proceed.

How to choose a branding agency?

There are a lot of things to consider when you're choosing an agency to help with your marketing. But the most important one is this: does the agency seem to understand who your customers are, and how they feel about your products? You'll want to find a branding agency that focuses on going deep in understanding your customer. This means that the agency should want to work closely with your business at all levels and take the time to deeper understand your product and your people. A branding agency that can put themselves in the shoes of your customers will be able to make recommendations for rebranding that will resonate with those customers, based on what they care about most.

What does a branding agency do?

A lot of things, actually! But they all tie into creating a brand that connects with your customers. If you're looking to establish a strong presence in the market and make sure you're appealing to your ideal customer, a brand strategist can help. They can conduct in-depth research to understand who your customers are, what matters most to them, and how to capture their attention. Then, they can estimate your target audience's preferences and suggest meaningful, creative solutions that will help you stand out from the crowd. A branding agency will also work with you on every aspect of your brand identity—from name and logo selection to packaging design. They'll help guide you through the process of creating a cohesive brand identity for your business and product line. And it doesn't stop there! They can also provide guidance on the look and feel of your brand and product, as well as the brand experience itself. The Eloquent team is unique in Australia as they use neuromarketing techniques to inform their findings on customer behaviour and trends. They are experienced in conducting advanced research techniques (including eye tracking, biometrics and behavioural economics) that identify consumer buying drivers through objective consumer testing to deliver real insights that can be powerful in developing your brand.

What is a branding agency?

A branding agency specializes in helping you develop an identity for your company, product, or service. They understand your business and your customer, and they help you position your product or service in a way that separates you from the competition and resonates with your audience. A branding agency usually has a multi-disciplinary team of strategists who are able to help you develop identity through brand, audience insight research, graphic design, and content marketing.

Why use a branding agency?

Branding agencies help you tell your story. They help you develop a unique positioning in the market that sets you apart from your competitors and resonates with your audience. They help you think strategically about how to best communicate your brand message, and they create campaigns that will resonate with target consumers. Branding agencies help their clients determine what the company's brand image is and determine how to effectively communicate the brand to customers. The companies may also help clients to create a competitive edge for their products or services in the marketplace.

Get In Touch

Let's explore how to grow your business together

Visit our contact us page and let us know the best way to get in contact with you so that we can begin to explore your marketing together.
Lets Talk

Content Marketing Services

Content Marketing Agency

Content Marketing That Cuts Through The Noise

With over 7 million pieces of content published daily, simply producing "good enough" content is no longer enough.

You need to partner with a content agency that can help you lift the bar by creating content that solves your customers biggest problems and seamlessly helps move them through each stage of the buyer journey.

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Our Unique Approach To Content

How We Help You Create Amazing Content

1. Audience Insights

We help you build a deeper understanding of your customers through our unique Customer Mindset Mapping process, developed in conjunction with a behavioural psychologist.

2. Sales Psychology

Using a sales psychology framework, we develop persuasive ad copy, content and email sequences that resonate with your audience at each stage of your customer journey.

3. Digital Marketing

We leverage proven digital marketing techniques such as Google ads, Social ads, content marketing and marketing automation  to deliver targeted campaigns to your audience.

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

Lets Talk

Content Marketing Agency

We Are For You If

With over 7 million pieces of content published daily, simply producing "good enough" content is no longer enough.

You need to partner with a content agency that can help you lift the bar by creating content that solves your customers biggest problems and seamlessly helps move them through each stage of the buyer journey.

Lets Talk

Content Marketing Agency

Content Marketing Services

We have spent years perfecting a sophisticated process that expertly blends customer insight, in depth content research, industry specialist writers and extensive content promotion to deliver content marketing that keeps your brand top of mind with your customers and influences their decision to buy.

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Testimonials

Trusted & Loved by The World's Best

Kelsey Stevenson

"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."

Kelsey Stevenson

Head Of Marketing, AIPM

Eloquent digital marketing agency testimonial
Louise Vigar

I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."

Louise Vigar

Network Marketing Manager - Bentleys

Eloquent digital marketing agency testimonial
Matthew Garvey 

"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad  I finally took the step and starting working with Eloquent."

Matthew Garvey 

Director - Four Corners Migration

Eloquent digital marketing agency testimonial

Content Marketing Agency

How We Can Help

With over 7 million pieces of content published daily, simply producing "good enough" content is no longer enough.

You need to partner with a content agency that can help you lift the bar by creating content that solves your customers biggest problems and seamlessly helps move them through each stage of the buyer journey.

Lets Talk

Resources

Advice, Insights, Training and Tools You Can Use

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

Lets Talk

Some Of Our Past & Present Clients

Experienced Partners With B2B & Professional Services Organisations

Get In Touch

Let's explore how to grow your business together

Visit our contact us page and let us know the best way to get in contact with you so that we can begin to explore your marketing together.
Lets Talk