Customer Insights Agency

Customer Insights

Gain Deeper Insights Into The Hearts And Minds Of Your Ideal Customer

We help you build a deeper understanding of your customer journey by conducting in-depth customer research and audience insights research.

Eloquent uniquely combine behavioural psychology and neuromarketing technology to create an unparalleled understanding of what matters most to your customers.

With this strong foundation of consumer insight, you have the clarity and confidence to make smarter marketing decisions, and deliver engaging experiences for your audience.

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Benefits of Customer Insights Research

Customer Insights Are The Key To Unlocking Your Business's Future

Customer insights research is essential for helping you build a deeper understanding of your ideal customer, and turn those insights into actionable business decisions—whether you're looking to grow revenue or improve customer retention.

  • Discover what motivates your customers to buy from you, at both a rational and emotional level
  • Gain insights into how to better improve your positioning relative to your competitors
  • Confidently know how to build deeper customer engagement and loyalty with your brand
  • Create in-depth customer journey maps so you can focus on improving your customer experience

Our Unique Approach

Our Customer Insights Process

1. Understand Your Business Challenge

First, we'll explore your business challenge and the specific outcomes that you are looking to achieve. Then we'll work together to create a customised research methodology and solution that fits your unique needs and budget.

2. Conduct In-Depth Research

Our research is designed to help you understand your customers at a deeper level. We conduct qualitative research designed by a behavioural psychologist, and then undertake quantitative research with your audience at scale. We also uniquely use neuromarketing technologies to see how they feel about your products and branding at an emotional level.

3. Deliver Actionable Recommendations

Once the research phase is complete, we collate and interpret the results to provide you with actionable insights including Audience Personas and Buyer Journey maps. Our experienced brand strategists will give you actionable brand insights to improve your marketing performance.

How We Can Help

Available Types Of Customer Insights Research

We are able to support you in creating a wide range of content to help you meet your goals including:

  • Customer Interviews
  • Employee Surveys
  • Customer Surveys
  • Neuromarketing Testing
  • Competitive Audits
  • Usability Testing
  • Value Proposition Testing
  • Psychographic Research
  • Buyer Journey Mapping
  • Audience Personas

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

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Customer Insights Research Challenges

Does This Sound Familiar?

If you're like most marketers, you know that customer insights research is the key to improving your brand and marketing performance. But you just don't have the time to do it yourself, and don't have a business partner that you can trust to do it properly.

That's where we come in.

We're a full-service marketing agency with deeper expertise in customer insights research—and we've got a team of experts who can get it done for you.

We'll make sure your data is collected correctly and analysed effectively, so you can use it to make smarter decisions about how to improve your business. And our experts will work with you to ensure that there are no gaps in understanding or communication - which means you'll get reliable results from start to finish.

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Testimonials

Trusted & Loved by The World's Best

Kelsey Stevenson

"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."

Kelsey Stevenson

Head Of Marketing, AIPM

Eloquent digital marketing agency testimonial
Louise Vigar

I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."

Louise Vigar

Network Marketing Manager - Bentleys

Eloquent digital marketing agency testimonial
Matthew Garvey 

"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad  I finally took the step and starting working with Eloquent."

Matthew Garvey 

Director - Four Corners Migration

Eloquent digital marketing agency testimonial

Customer Insights Agency

How We Work

We're Eloquent, and we know what your customers are thinking.

We combine behavioural psychology and neuromarketing to bring you unmatched insights into your audience.

Our team of expert researchers build deep audience insights into your customers so that you can build more effective campaigns and build deeper loyalty with your ideal customer.

We help companies learn more about their customers' interests, motivations and behaviours so they can create products and services that exceed expectations and build brand loyalty.

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Content Marketing Resources

Marketing Advice, Insights & Training

Resources

Advice, Insights, Training and Tools You Can Use

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

Lets Talk

Some Of Our Past & Present Clients

Experienced Partners With B2B & Professional Services Organisations

Answers to

Frequently Asked Questions

Are you curious about what is content marketing? Or do you want to understand how content marketing can better support your digital marketing strategy? As a specialist content agency based in Sydney and Melbourne with clients all over Australia and Asia, we can help.

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What is content marketing? And how does it support my digital marketing strategy?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Highly valuable and actionable content marketing should be at the core of your digital marketing strategy. Instead of promoting your products and services, you are being truly valuable and useful to your ideal customers, helping to educate, entertain, and inform your prospects. If you are looking for the best digital marketing agency to help develop your content marketing strategy then we can help. Our team of digital marketing experts are based in Sydney and Melbourne, and work with customers all over Australia and Asia.

How to develop a content marketing strategy?

If you want your content marketing strategy to be effective, you need to first define your business's goals and objectives. You must then determine the core audience persona that you will need to influence for your content marketing to be effective. Your audience persona should clearly outline the challenges and desires of your ideal customer, the data they might need to make a decision, and any doubts they might have that need to be overcome before they will be willing to make a purchase. Next you must define the audience buyer journey that your customer will move through from an awareness, consideration and decision stage, answering their questions for each phase of the journey and moving them through to educate them towards a purchase decision. Finally, a strong content marketing strategy that will supplement your digital marketing considers all of the core elements of promoting your content to the right audience at the right time. This will include social media, email marketing, paid traffic, partner marketing, and organic website traffic to effectively promote your content.

How to generate more leads wth content marketing?

The purpose of content marketing is to attract and acquire new leads for your business. It can be a powerful tool to grow your business because you're providing valuable information to your prospects and customers and creating awareness of what you have to offer. The key is to consistently provide high-quality content that helps your audience solve problems, avoid problems, or makes their lives easier in some way. Then, through that content, you have the opportunity to introduce yourself as an expert in your field. Content marketing also builds trust with your audience because you are providing them with information they find valuable. If they find the information helpful, they will begin to look at you as a resource for them. This is where it can lead to more sales down the road if you have provided enough value to the customer. Eloquent is a specialist digital marketing agency based in Sydney, and we have a team of content marketing experts that can help you grow your business through using digital marketing to acquire more leads.

How do I distribute my content marketing?

Creating professional content is only the first step. A robust and well executed content distribution strategy is key to a successful digital marketing campaign. For every hour you spend on content marketing you need to spend at least an hour promoting it. This includes publishing your content, finding ways to market it and responding to feedback. There are lots of ways to promote your content such as social media, email marketing, your website, and paid traffic campaigns. At Eloquent our team of digital marketing experts have a thorough content promotion process to ensure every piece of content that we promote has the best chance of reaching your ideal customer.

How do I measure the success of my content marketing?

Measuring success is a critical component of any marketing campaign. But it can be tricky to measure the success of a content marketing campaign. The key is to use a variety of different metrics, and also to keep in mind that content marketing isn't about delivering a single piece of content once and then dropping it into the void. Instead, you need to think about content as an ongoing process that should be measured on a variety of levels: Reach: Did you reach your intended audience? You can do this by tracking site traffic or other metrics that represent your audience. You can also ask your audience members directly — both through tools like SurveyMonkey and through social channels — how they heard about your campaign and what they think of it. This allows you to track sentiment and find out if people really know what you're doing and whether they understand the type of information you're providing. Content quality: You should always be thinking about the quality of your content — not just whether people are reading it, but whether they're retaining the material and sharing it with others. Consider using tools like Google Analytics to track page views and bounce rates, which tell you how much value readers are getting from the material. Effective content marketing campaign measurement is a core element of success that the team at Eloquent implement in every digital marketing campaign to help you be more successful.

Get In Touch

Let's explore how to grow your business together

Visit our contact us page and let us know the best way to get in contact with you so that we can begin to explore your marketing together.
Lets Talk

Content Marketing Services

Content Marketing Agency

Content Marketing That Cuts Through The Noise

With over 7 million pieces of content published daily, simply producing "good enough" content is no longer enough.

You need to partner with a content agency that can help you lift the bar by creating content that solves your customers biggest problems and seamlessly helps move them through each stage of the buyer journey.

Lets Talk

Our Unique Approach To Content

How We Help You Create Amazing Content

1. Audience Insights

We help you build a deeper understanding of your customers through our unique Customer Mindset Mapping process, developed in conjunction with a behavioural psychologist.

2. Sales Psychology

Using a sales psychology framework, we develop persuasive ad copy, content and email sequences that resonate with your audience at each stage of your customer journey.

3. Digital Marketing

We leverage proven digital marketing techniques such as Google ads, Social ads, content marketing and marketing automation  to deliver targeted campaigns to your audience.

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

Lets Talk

Content Marketing Agency

We Are For You If

With over 7 million pieces of content published daily, simply producing "good enough" content is no longer enough.

You need to partner with a content agency that can help you lift the bar by creating content that solves your customers biggest problems and seamlessly helps move them through each stage of the buyer journey.

Lets Talk

Content Marketing Agency

Content Marketing Services

We have spent years perfecting a sophisticated process that expertly blends customer insight, in depth content research, industry specialist writers and extensive content promotion to deliver content marketing that keeps your brand top of mind with your customers and influences their decision to buy.

Lets Talk

Testimonials

Trusted & Loved by The World's Best

Kelsey Stevenson

"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."

Kelsey Stevenson

Head Of Marketing, AIPM

Eloquent digital marketing agency testimonial
Louise Vigar

I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."

Louise Vigar

Network Marketing Manager - Bentleys

Eloquent digital marketing agency testimonial
Matthew Garvey 

"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad  I finally took the step and starting working with Eloquent."

Matthew Garvey 

Director - Four Corners Migration

Eloquent digital marketing agency testimonial

Content Marketing Agency

How We Can Help

With over 7 million pieces of content published daily, simply producing "good enough" content is no longer enough.

You need to partner with a content agency that can help you lift the bar by creating content that solves your customers biggest problems and seamlessly helps move them through each stage of the buyer journey.

Lets Talk

Resources

Advice, Insights, Training and Tools You Can Use

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

Lets Talk

Some Of Our Past & Present Clients

Experienced Partners With B2B & Professional Services Organisations

Get In Touch

Let's explore how to grow your business together

Visit our contact us page and let us know the best way to get in contact with you so that we can begin to explore your marketing together.
Lets Talk