Email Marketing Services

Email Marketing Agency

Email Marketing That Grows Your Business

Email marketing is the most effective digital marketing channel, delivering even higher ROI than paid ads or social media when used correctly.

We can help you use email to build trust with your customers, drive conversions and increase sales by creating engaging emails they will want to read.

We can also help you set-up sophisticated email automation software, ensuring your audience receives a relevant email after completing an action or after reaching a certain stage of their customer journey.

Discover how email marketing can help drive profitability for your brand.

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Benefits of Email Marketing

A proven email marketing process to generate results for your business

We help you establish a relevant, trustworthy relationship with your customers by providing you the tools to create the most powerful one-to-one marketing. Our email marketing service lets you turn your prospects into buyers. We do it by using proven, tested processes, and by crafting content that really connects with your prospects on an emotional level.

  • Nurture your audience by using sequences that move your customer through the buyer journey
  • Increase sales by putting offers in front of the right person at the right time with smart trigger based email sequences
  • Generate leads by using smart click segmentation to know who is most interested in your content
  • Build brand awareness by continually staying top of mind with your audience

Our Unique Approach

Email Marketing Process

1. Audience Insights

We help you build a deeper understanding of why your customers take action through our unique Customer Mindset Mapping process, developed in conjunction with a behavioural psychologist.

2. Buyer Journey

We develop content marketing strategies designed to move your ideal customer step by step through their buyer journey, combining multiple content types.

3. Content Experts

We have a team of direct response copywriters, and industry subject matter experts, to ensure that you are delivering consistently excellent content.

How We Can Help

Available Types Of Content

We are able to support you in creating a wide range of content to help you meet your goals including:

  • Email newsletters
  • Promotional emails
  • Email campaigns
  • Sales emails
  • Email automation set-up
  • Content emails
  • Email trigger sequences
  • Event emails
  • Lead nurture sequences
  • Webinar emails
  • CRM emails
  • Email list building

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

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Email Marketing Challenges

Does this sound familiar?

Maybe you currently have an email program in place but you want to improve your open and coversion rates?

Maybe you want to drive more ROI from your email campaigns?

Or maybe you aren't currently emailing your database and want to start leveraging them to drive ROI.

As a team of ex-corporate marketers, we know exactly the typical challenges you will be facing and can be your extended team to help you optimise your email campaigns.

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Testimonials

Trusted & Loved by The World's Best

Kelsey Stevenson

"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."

Kelsey Stevenson

Head Of Marketing, AIPM

Eloquent digital marketing agency testimonial
Louise Vigar

I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."

Louise Vigar

Network Marketing Manager - Bentleys

Eloquent digital marketing agency testimonial
Matthew Garvey 

"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad  I finally took the step and starting working with Eloquent."

Matthew Garvey 

Director - Four Corners Migration

Eloquent digital marketing agency testimonial

Email Marketing Agency

How It Works

We are the only email marketing agency in Australia to combine behavioural psychology and neuromarketing to drive the performance of your email campaigns.

Our team of email marketing experts and neuromarketing scientists  bring that content to life to help you build stronger, deeper connections with your prospects.

We ensure that your content not only resonates with your audience, but also drives the desired action you want them to take.

Lets Talk

Digital Marketing Resources

Digital Marketing Advice, Insights & Training

Resources

Advice, Insights, Training and Tools You Can Use

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

Lets Talk

Some Of Our Past & Present Clients

Experienced Partners With B2B & Professional Services Organisations

Answers to

Frequently Asked Questions

Are you curious about what is content marketing? Or do you want to understand how content marketing can better support your digital marketing strategy? As a specialist content agency based in Sydney and Melbourne with clients all over Australia and Asia, we can help.

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How often to send email marketing campaigns?

It depends on your goals, and there's not just one right answer here. If you're a company selling products, then your goal is usually to get customers to buy your product. You could send out an email once a week with new product updates or sales and discounts. Sometimes you might want to send out emails more than once a week, depending on what else you're sending out in those emails. If your weekly email is a roundup of articles (which is what we use for our company newsletter), you might only want to send that weekly email once a month so that the newsletter doesn't overwhelm people. On the one hand, it's good to have a lot of new content in your newsletter every time it goes out, but on the other hand, if you don't give people enough time between newsletters, they might get sick of getting them from you! Another example is if you want people to hear about an event: If it's coming up in just a few days and will be happening in their area soon, then why not send an email about it when they sign up on your website? Maybe they'll be interested in going!

How to increase conversion rate in email marketing?

Conversion rate optimization is a process that requires constant tweaking and research, but one of the most common ways to increase your conversion rate is by using testing, be it A/B or multivariate. By testing different subject lines and body copy with small groups of users, you can determine what works best for your audience and adjust your strategy accordingly. Make sure your emails aren't too long. People tend to prefer short to long emails, and short emails have higher conversion rates. Test changing the subject line of your emails. If it's not working out, try something else. Test different subject lines to see what gets opened and what doesn't. Send out small, bite-sized content chunks at first, to make sure people like what you're sending them. This will make a big difference in your email marketing conversion rates.

How to improve email open rate?

The best way to increase email open rates is to improve your content quality, rather than focus on when you send it. An effective subject line is key—it should be interesting enough to make them curious, but not so broad that it appears generic or irrelevant. Emails sent between 11 a.m. and noon get the highest open rates, according to a study by Experian Marketing Services.The time of day your audience is most receptive to emails can vary depending on their industry and what they do with their time. At Eloquent, we've worked with clients to achieve spectacular results in email marketing. We've managed to cut down on unsubscribes, increase click-through rates, and even boost engagement with personalised emails.

How to improve email marketing campaigns?

Are you looking to get better results from your email marketing? Here are some of the key things pay attention too #1: Make sure your emails aren't going to spam. Badly-formatted emails or emails with a lot of irrelevant information are very likely to end up in spam folders. #2: Personalise your emails. If you're sending out automated email campaigns, make sure that they're personalised and include relevant information. If you're sending out individualised emails, make sure that the recipient's name is recognisable in the message. #3: Include clear calls-to-action. In every email campaign, there should be a clear call-to-action for users to take—whether it's to click a link or make a purchase. #4: Use good subject lines and preview text for your email campaigns. Your subject line should be short and concise, but also detailed enough that someone who sees the subject line in their inbox will want to open it. Preview text is what appears when someone hovers over an email in their inbox—make sure this only contains necessary information and isn't too long (around 50 characters).

What is email marketing?

While it's not considered "sexy" in the world of digital marketing anymore, email continues to have the highest ROI of any digital marketing channel. Email marketing is one of the most direct forms of digital marketing, so marketers can easily track campaigns in terms of opens and clicks. They can also track how many people take action as a result of their email, whether that's signing up for a newsletter or buying products. Email marketing is a way to communicate with an audience of people who have expressed an interest in your brand or products. A company might use email marketing to share news about new products, promote discounts on those products, or ask recipients to opt-in for more information.

Get In Touch

Let's explore how to grow your business together

Visit our contact us page and let us know the best way to get in contact with you so that we can begin to explore your marketing together.
Lets Talk

Content Marketing Services

Content Marketing Agency

Content Marketing That Cuts Through The Noise

With over 7 million pieces of content published daily, simply producing "good enough" content is no longer enough.

You need to partner with a content agency that can help you lift the bar by creating content that solves your customers biggest problems and seamlessly helps move them through each stage of the buyer journey.

Lets Talk

Our Unique Approach To Content

How We Help You Create Amazing Content

1. Audience Insights

We help you build a deeper understanding of your customers through our unique Customer Mindset Mapping process, developed in conjunction with a behavioural psychologist.

2. Sales Psychology

Using a sales psychology framework, we develop persuasive ad copy, content and email sequences that resonate with your audience at each stage of your customer journey.

3. Digital Marketing

We leverage proven digital marketing techniques such as Google ads, Social ads, content marketing and marketing automation  to deliver targeted campaigns to your audience.

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

Lets Talk

Content Marketing Agency

We Are For You If

With over 7 million pieces of content published daily, simply producing "good enough" content is no longer enough.

You need to partner with a content agency that can help you lift the bar by creating content that solves your customers biggest problems and seamlessly helps move them through each stage of the buyer journey.

Lets Talk

Content Marketing Agency

Content Marketing Services

We have spent years perfecting a sophisticated process that expertly blends customer insight, in depth content research, industry specialist writers and extensive content promotion to deliver content marketing that keeps your brand top of mind with your customers and influences their decision to buy.

Lets Talk

Testimonials

Trusted & Loved by The World's Best

Kelsey Stevenson

"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."

Kelsey Stevenson

Head Of Marketing, AIPM

Eloquent digital marketing agency testimonial
Louise Vigar

I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."

Louise Vigar

Network Marketing Manager - Bentleys

Eloquent digital marketing agency testimonial
Matthew Garvey 

"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad  I finally took the step and starting working with Eloquent."

Matthew Garvey 

Director - Four Corners Migration

Eloquent digital marketing agency testimonial

Content Marketing Agency

How We Can Help

With over 7 million pieces of content published daily, simply producing "good enough" content is no longer enough.

You need to partner with a content agency that can help you lift the bar by creating content that solves your customers biggest problems and seamlessly helps move them through each stage of the buyer journey.

Lets Talk

Resources

Advice, Insights, Training and Tools You Can Use

We Don't Like Pushy Salespeople Either, So How About We Just Talk?

Lets Talk

Some Of Our Past & Present Clients

Experienced Partners With B2B & Professional Services Organisations

Get In Touch

Let's explore how to grow your business together

Visit our contact us page and let us know the best way to get in contact with you so that we can begin to explore your marketing together.
Lets Talk