It depends on your goals, and there's not just one right answer here. If you're a company selling products, then your goal is usually to get customers to buy your product. You could send out an email once a week with new product updates or sales and discounts. Sometimes you might want to send out emails more than once a week, depending on what else you're sending out in those emails. If your weekly email is a roundup of articles (which is what we use for our company newsletter), you might only want to send that weekly email once a month so that the newsletter doesn't overwhelm people. On the one hand, it's good to have a lot of new content in your newsletter every time it goes out, but on the other hand, if you don't give people enough time between newsletters, they might get sick of getting them from you! Another example is if you want people to hear about an event: If it's coming up in just a few days and will be happening in their area soon, then why not send an email about it when they sign up on your website? Maybe they'll be interested in going!

Conversion rate optimization is a process that requires constant tweaking and research, but one of the most common ways to increase your conversion rate is by using testing, be it A/B or multivariate. By testing different subject lines and body copy with small groups of users, you can determine what works best for your audience and adjust your strategy accordingly. Make sure your emails aren't too long. People tend to prefer short to long emails, and short emails have higher conversion rates. Test changing the subject line of your emails. If it's not working out, try something else. Test different subject lines to see what gets opened and what doesn't. Send out small, bite-sized content chunks at first, to make sure people like what you're sending them. This will make a big difference in your email marketing conversion rates.

The best way to increase email open rates is to improve your content quality, rather than focus on when you send it. An effective subject line is key—it should be interesting enough to make them curious, but not so broad that it appears generic or irrelevant. Emails sent between 11 a.m. and noon get the highest open rates, according to a study by Experian Marketing Services.The time of day your audience is most receptive to emails can vary depending on their industry and what they do with their time. At Eloquent, we've worked with clients to achieve spectacular results in email marketing. We've managed to cut down on unsubscribes, increase click-through rates, and even boost engagement with personalised emails.

Are you looking to get better results from your email marketing? Here are some of the key things pay attention too #1: Make sure your emails aren't going to spam. Badly-formatted emails or emails with a lot of irrelevant information are very likely to end up in spam folders. #2: Personalise your emails. If you're sending out automated email campaigns, make sure that they're personalised and include relevant information. If you're sending out individualised emails, make sure that the recipient's name is recognisable in the message. #3: Include clear calls-to-action. In every email campaign, there should be a clear call-to-action for users to take—whether it's to click a link or make a purchase. #4: Use good subject lines and preview text for your email campaigns. Your subject line should be short and concise, but also detailed enough that someone who sees the subject line in their inbox will want to open it. Preview text is what appears when someone hovers over an email in their inbox—make sure this only contains necessary information and isn't too long (around 50 characters).

While it's not considered "sexy" in the world of digital marketing anymore, email continues to have the highest ROI of any digital marketing channel. Email marketing is one of the most direct forms of digital marketing, so marketers can easily track campaigns in terms of opens and clicks. They can also track how many people take action as a result of their email, whether that's signing up for a newsletter or buying products. Email marketing is a way to communicate with an audience of people who have expressed an interest in your brand or products. A company might use email marketing to share news about new products, promote discounts on those products, or ask recipients to opt-in for more information.