While advertising on Facebook can be a great way to reach people, it's important to remember that you're up against a lot of other advertisers, and it might take a little bit of trial and error to fine-tune your campaign and get the results you want. When a Facebook campaign isn't working, there are several things you should look at: Offer: Are you offering something that's relevant to your audience? Is it something they really want? Target Audience: Is the audience you're targeting really who you want to be reaching out to? Are they in the right place for this product or service? Setup: Is your ad set up properly? Do you have all the targeting options you need? Are you able to make changes quickly as needed? Creative: Does the creative reflect what people will actually see when they click on the ad? Are you using the right images and copywriting style to connect with your audience?

We start by analysing what's working in your campaign and what isn't, and making sure your page is set up properly so your ads will run smoothly. We'll run tests and make adjustments, tweaking things like ad placement, messaging, and audience targeting until we get great results in every area of your campaign. And then we start scaling! As we continue to improve performance on each element of your campaign, we'll add more elements until you're getting the reach and results you want without breaking the bank. If you're worried about how much extra work it'll be for you when any given element begins to scale, don't worry—we'll work with you as closely as possible to make sure there's no extra work involved for your end. We just know that the more money you save in advertising costs, the more money you'll have for actual marketing!

It depends on your campaign objectives and the size of your business. Generally what's more important is the return that you are seeing from your advertising. You should understand the lifetime value of a customer. That will help you know how much you can spend to acquire a customer on Facebook. If you're trying to drive sales and leads, then your campaign objective should reflect that. If you're trying to increase awareness and brand sentiment, then your campaign objectives should reflect that as well. As an experienced team of expert digital marketers we can help craft the right objectives for your campaign to provide you with the most success.

Since Facebook uses an auction-based pricing model, it's hard to pinpoint the exact cost of a campaign. The price will depend on your campaign objectives, your target audience, and how much competition there is for the specific users you are targeting. The best way to find out how much a specific type of ad campaign would be is by running ads that represent the type of ads you want to run and seeing what they cost. You can do this by creating a test group within your advertising account and running ads with different audiences within that group so you can see the difference between costs. Once you have an idea of how much the different types of ads cost, you can use that knowledge to price out other campaigns you want to run in the future.

First, think about who your customers are and what they want. You should know this for the products and services you provide, but also for the people who buy your products or services. Understanding your customers is a critical part of running a successful business. Next, use smart Facebook targeting to focus on the demographics and interests of your ideal audience. You should always start by focusing on people in your target market who have demonstrated interest in what you offer through events, groups, pages they've liked, etc. This will help you make sure you're reaching the right people at scale. Then, create striking imagery and compelling copy to capture people's attention in their newsfeeds. You can then test different variations to see which images and copy perform best with your audience. It's important to continually test new images and copy to find winners; you need to keep testing until you find what reaches the largest number of people in the right way. Once you've found something that works well with your audience, scale it up with higher budgets to deliver higher performing campaigns.